More case studies - and an update on the book

Further to my initial announcement on case studies for the forthcoming book, I can reveal two more case study subjects. These are Wipro and Yahoo!, thus adding to Adobe and Palm (and more coming soon).

What is interesting about both Wipro and Yahoo (without giving too much away) is that they have established Influencer Relations departments or functions within their marketing operations. This trend is growing.

The book is complete in draft proof format, and is out for review by a select group of experts - I hope they like it. We also have a natty cover design. The book web site is under construction and should be up and running shortly. It's all coming together (finally).