Book case studies - announcing soon...

The easy part in writing a book is writing the book. The hard part is citing examples to illustrate the theory. So we've poured a fair amount of time and energy into tracking down cases studies, both from our own Influencer50 client base and beyond.

It turns out we've struck gold. We now expect to include twelve (count 'em) case studies, most of which will be fully identified and attributed. The one or two shy firms are sensitive to the competitve advantage they are achieving. The others see the opportunity to demonstrate their leadership in the emerging Influencer Marketing discipline, and to be associated with the book. We're humbled by their eagerness to be involved.

As case studies (usually) take ages to get approval we'll be announcing them as we get sign-off. They'll be released on this blog and the soon-to-be launched book web site.