Time to try something new

Seth blogs on why firms refuse to change, when it would actually be the best thing for them. Business as usual seems the safe thing to do.

My pet topic, The Insanity of Marketing, refers to the unwillingness of marketers to change while trying to achieve different results. But what if the game changes? Doesn’t this mean that marketers have to change anyway?

One of my clients told me that their PR budgets have been cut by one third. Ouch! Irrespective of the initial size of the budget (big, since you ask), one third is a big chunk. And yet, my client is expected to deliver the same service as before.

It’s madness. Insane. If your budget gets cut by one third, don’t even try to do what you did before. It’s time to try something new.