8/02/2007

Announcing our first case studies

Our book, Influencer Marketing: influencing business decision-maker ecosystems, will feature a dozen state-of-the-art influencer marketing case studies. We’re proud and excited about these, since (a) there aren’t many around and (b) we worked bloody hard to find them all.

I’m delighted to reveal that Adobe and Palm will be case studies in the book, courtesy of our friends at Rubicon Consulting (thanks Nilofer).

More announcements coming soon. The book is due out in November.

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