A reminder
When considering influence, please remember to pose the question: influential on whom?
It saves a lot of bother if you have this question in mind before embarking on any Influencer program, or start composing a list of “influencers”, or even dismissing the concept of influencers.
It also helps if you have a decent understanding of the answer. Hopefully it will be something useful like “Influential on our customers and prospects”.
It saves a lot of bother if you have this question in mind before embarking on any Influencer program, or start composing a list of “influencers”, or even dismissing the concept of influencers.
It also helps if you have a decent understanding of the answer. Hopefully it will be something useful like “Influential on our customers and prospects”.
Labels: influence
posted by Duncan Brown at 2:17 pm
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