Influencing outsourcing

Barbara points to a new study by Global Services and AMR on the role of outsource advisory firms. Interesting stuff, and good insight into an often under-the-radar group of influencers.

In the book's case study on Wipro, sourcing advisers played the central role in their influencer outreach strategy, more important than analysts and business consultants. So their role is well understood by at least some services firms. But how many have pro-active and funded programmes to engage with sourcing advisers?