More on SAP's approach to influencer relations
Don Bulmer at SAP shares his experience of establishing an Influencer Relations program. I esepecially like the engagement model and the segmentation (with revenue opportunity) of influencer groups.
Don's diagram of this is here.
Don's diagram of this is here.
Labels: SAP
posted by Duncan Brown at 11:59 am
1 Comments:
Hi Duncan:
Thank you for the post and the link back to my blog! As I mentioned in my comment back to you (on my blog) we are beginning to some good success within each team in the Industry and Influencer organization. The use of social media, traditional 1:1 and event-based engagement strategies are proving to be a powerful mix for us.
I am happy to share more examples of engagement scenarios and success, moving forward.
Best regards,
Don
Post a Comment
<< Home