Daft question #3 - Are bloggers influential?

I get asked this all the time - are bloggers influential?

The only polite response I use is to answer with a question - "Influential on whom?"

In a client project we did earlier this year, there were zero influential bloggers (on UK CIOs in large enterprises).

In a case study for the book, there were dozen of influential bloggers (on tech-focused database administrators).

So the next time you see this sort of nonsense, ask yourself "Influential on whom?"

Then worry about how you might measure influence (clue: it's not the number of links...).