Influencer Marketing – The Book

We’re delighted to announce that Butterworth-Heinemann has commissioned Nick Hayes and me to write a book on Influencer Marketing. BH has a strong reputation in titles on marketing, both for the academic world and general commerce. In particular it published the popular Connected Marketing in 2005.

The proposed date for publication is November 2007, so lots of hard work to do before then. Specifically, we’ll be including case studies of Influencer Marketing in practice from around the world, across as many sectors as we can. This is not a technology market only undertaking, nor is it an Influencer50 brochure. We are collaborating with Influencer Marketing providers and practitioners, to create a useful resource for marketers seeking to identify and capitalise on influencers.

If you’re interested in supplying a case study then please let me know at duncan.brown@influencer50.com. We have several lined up already but can always do with more.

Many thanks.