Article in The Marketer

I’ve written an article on Influencer Marketing for the Chartered Institute of Marketing’s monthly publication, The Marketer. Though we’ll be making more of this later this month in the next version of our newsletter, I thought I’d give a heads-up to blog readers.

So the article is here. You’ll have to submit your details as usual (but we’re shortly to introduce a one-time registration for all our content, so bear with us).