Robert Cialdini on BBC
This morning, on the Today programme, Robert Cialdini gives his thoughts on how to persuade people to live greener lives. Interesting insight into mass ethical persuasion…
Professor Cialdini is the author of Influence: Science and Practice - a good read, even if not strictly marketing related.
Professor Cialdini is the author of Influence: Science and Practice - a good read, even if not strictly marketing related.
Labels: influencers, robert cialdini
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