Turn up the volume on WOM & Blogs

Influencer Marketing is part of a marketing revolution that embraces word-of-mouth, conversational marketing and social networking tools. By targeting influencers, you can amplify the effect of these techniques. As Seth Godin says, if you want ideas to spread you need sneezers (talkers) with influence. Otherwise your messages either won’t spread, or they’ll die because they don’t have the support of influencers.