Influencer Marketing Primer 1 - Why Influencer Marketing?

Influencers are important because they affect decisions made by your prospect customers.

Influencer Marketing is therefore important because you can use influencers to improve your marketing to prospects.

Influencer Marketing is about identifying and ranking influencers. It is about marketing to those influencers, so that they know who you are and what you do. It’s about marketing through influencers, so they create market awareness for you. And it’s about marketing with influencers, applying their influence directly to your prospects.

Influencer Marketing is about creating qualified leads, leads that are influenced in your favour. And it’s about addressing objections to sales, by creating influencer-led collateral for your sales people.

Influencer Marketing is about making your business more successful.