WOM conference speaking gig

I’m presenting at the World Advertising Research Center (WARC) Word-of-Mouth conference on 16th January. Looks to be a good line-up, with Emanuel Rosen (The Anatomy of Buzz) as the headliner. Paul Marsden (Collaborative Marketing and Net Promoter Score fan) and Ivan Palmer (WOM advocate at Wildfire) are also there, together with a bunch of wom experts. Looking forward to meeting the crowd.

I’m talking on “Working with Influencers – Connecting with the Customers that Count.”

If you can’t make it to the conference to hear the presentation, here’s the short version:

• All customers count.
• Find out who influences them.
• Market through influencers to customers.

Simple, really - you should try it.